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Oloom – Lab Equipment eCommerce Redesign & Ongoing Growth

A modern redesign and ongoing SEO, speed and AI search growth for a Dubai-based lab equipment distributor.
Client
Oloom
Industry
Laboratory Equipment / B2B eCommerce
Duration
Ongoing since 2023
Year
2023 – Present
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Oloom lab equipment eCommerce website homepage design
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At a Glance

  • The Challenge
An outdated design and a huge catalog that was hard to browse, with limited visibility in Google and AI search.
  • The Solution
A modern, catalog-first redesign plus ongoing product uploads, JetEngine features, SEO, speed, GA4/GSC and AEO/GEO content work.
  • The Result
A faster, easier-to-browse store with stronger search visibility and significantly higher online sales.

Project Overview

Oloom is a Dubai-based distributor of laboratory equipment and scientific instruments, representing Caleva, LI-COR and 50+ other brands across the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman and North Africa, with a catalog of more than 15,000 products.

I replaced their old design with a modern, catalog-first website built on WordPress, Elementor Pro and WooCommerce, and have been their ongoing web partner since 2023. That work covers regular product uploads, new features built with JetEngine, on-page and technical SEO, speed optimization, Google Search Console and GA4, and AI search visibility through AEO and GEO-focused content.

Since the redesign and the ongoing optimization, online sales through the website have grown significantly.

The Challenge

✕Outdated design that did not reflect a professional lab equipment supplier
✕A catalog of 15,000+ products that was hard to navigate
✕Slow pages on a heavy WooCommerce catalog
✕Limited visibility in Google search
✕No content for buyers researching equipment before they buy
✕Not optimized for AI search and answer engines
✕No clear way to track what was working

Our Solution

✓Modern, catalog-first redesign in Elementor Pro and WooCommerce
✓Mega menu with six main product groups and hundreds of categories
✓Regular product uploads and catalog management
✓New features built with JetEngine, such as dynamic per-post FAQs
✓Ongoing on-page and technical SEO
✓Speed optimization for a large product catalog
✓FAQ schema and llms.txt for AI search visibility
✓AEO and GEO-optimized buyer guides published regularly
✓Monthly tracking in Google Search Console and GA4

Project Process

Step

Redesign

Replaced the old design with a modern, catalog-first layout in WordPress, Elementor Pro and WooCommerce.

Step

Catalog and Features

Regular product uploads and new features built with JetEngine as the business grows.

Step

SEO and Speed

Ongoing on-page and technical SEO, plus speed improvements across the catalog.

Step

Content and AI Search

Buyer guides written for AEO and GEO, FAQ schema and llms.txt so AI assistants can understand the site.

Step

Measure and Improve

Regular work in Google Search Console and GA4 to track performance and decide the next improvements.

Key Outcomes

✓

Higher Online Sales

Sales through the website have grown significantly since the redesign and ongoing optimization.

✓

Easier Product Discovery

15,000+ products organized so buyers can find the right instrument faster.

✓

Stronger Search Visibility

Continuous SEO and technical fixes help more category and product pages appear in search.

✓

Ready for AI Search

FAQ schema, llms.txt and answer-focused content make the site easier for AI assistants to understand and cite.

✓

Long-Term Partnership

Ongoing maintenance and improvements since 2023, keeping the store up to date as the business grows.

Project Gallery

View on Behance

Services Provided

Tools & Technologies

WordPress
Elementor Pro
WooCommerce
JetEngine
Yoast SEO
Google Search Console
GA4
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