Liso Venture – Advisory Website Redesign, SEO & Speed

A premium redesign plus a full SEO, speed and AI search clean-up for a strategic advisory platform.
Client
Liso Venture
Industry
Business Advisory
Duration
Ongoing
Year
2026
Liso Venture strategic advisory platform website homepage design

At a Glance

An outdated design that no longer matched the business, plus SEO issues across 90+ pages and slow load times.
A premium redesign with new service and audience pages, a full SEO and technical clean-up, llms.txt and LiteSpeed speed optimization.
A modern site that explains the platform clearly, with PageSpeed 95 on mobile, 99 on desktop and an SEO score of 100.

Project Overview

Liso Venture is a strategic operating platform based in the San Francisco Bay Area. It offers fractional CFO, COO, CHRO and CIO services and a Virtual Family Office to founders, families and businesses across the US.

I replaced the old design with a premium new look, with a dark navy palette, gold accents and serif headlines, and built new pages to explain the platform, its services and who it serves. I also added new features to improve the user experience.

Alongside the redesign I ran a full SEO and technical clean-up and speed optimization: meta descriptions, heading structure, broken links, outdated pages, llms.txt for AI search and LiteSpeed caching. PageSpeed now scores 95 on mobile and 97 to 99 on desktop, with an SEO score of 100.

The Challenge

✕An old design that no longer reflected the company's new positioning
✕Services and audiences that were not clearly explained
✕Missing meta descriptions on key pages
✕Multiple H1s and broken heading structure on core pages
✕Broken links and outdated duplicate pages
✕Slow page speed and unoptimized assets
✕Not prepared for AI search

Our Solution

✓Premium new design with a dark navy palette, gold accents and serif headlines
✓New pages for services, the Virtual Family Office, who we help and more
✓New features added to improve the user experience
✓Meta descriptions written for all priority pages
✓Heading hierarchy fixed across core pages and articles
✓Broken links fixed and outdated or duplicate pages removed
✓Utility pages set to noindex and robots.txt updated with the sitemap
✓llms.txt set up for AI search visibility
✓LiteSpeed Cache configured with minify, lazy load and font optimization
✓Accessibility fixes for the mobile menu and logo

Project Process

Step

Audit

A full Semrush site audit to find SEO, technical and content issues across 90+ pages.

Step

Redesign

A premium new design and positioning, with new pages for services and audiences.

Step

SEO Clean-up

Meta descriptions, heading fixes, broken links, noindex for utility pages and removal of old pages.

Step

Speed and Accessibility

LiteSpeed caching, minify, lazy load and accessibility fixes for the menu and logo.

Step

AI Search and Re-audit

llms.txt setup, then a re-audit to confirm the improvements.

Key Outcomes

✓

PageSpeed 95 on Mobile

Mobile performance raised above the 90+ target, with 97 to 99 on desktop.

✓

SEO Score of 100

Lighthouse SEO score of 100, with Accessibility 92 and Best Practices 96.

✓

Healthier Site

Semrush Site Health improved from 79% to 83% after the first rounds of fixes, with AI Search Health at 91%.

✓

Clear Positioning

The new design and pages explain the platform, its services and its audiences clearly.

✓

Ready for AI Search

llms.txt and a clean structure make the site easier for AI assistants to understand.

Project Gallery

Tools & Technologies

WordPress
Elementor Pro
Yoast SEO
LiteSpeed Cache
Semrush
PageSpeed Insights
"

Have a Similar Project?

Let’s discuss how I can help build a modern, responsive and conversion-focused website for your business.